Individual report Essay Example | Topics and Well Written Essays - 2000 words

Individual report - Essay Example In respect to this, the organization has not established a website and has not engaged in online marketing and advertising to a very limited extent (NHS 2010). The company has not set itself apart from other players in the pharmaceutical industry in any way. The company does not feature among the top pharmacies in the neighborhood Even though the company serves customers six days a week (NHS 2010), it only operates during the day thus missing out on potential night sales that more established pharmacies enjoy. The layout of the pharmacy does not emphasize its commitment to continuous growth and convenience. Many customers find themselves confused as they go though the pharmacy looking for the products of their choice which means that customers face a lot of inconveniences in their shopping experience. The store appears crowded with goods, which goes against the company’s desire to appear clean, organized, and novel. Furthermore, the pharmacy does not have an enviable design an d no clear signs are used to direct visitors within the store. Opportunities Kadri Pharmacy is owned by a sole proprietor who may sell some shares to other investors to boost its capital base and accelerate its growth The pharmacy is not part of any group but may join forces with other organizations so as to strengthen its brand. Public and patient activism against obesity in the country is growing. Also, the population of people who are aging is steadily growing. This is a sign that the market for pharmaceutical products is bound to increase in view of the health issues and concerns (Alan 2011, p1). New tools and methods of communication and information technology such as the social media present new opportunities in the digital era. The pharmacy can apply e-commerce tools and strategies to reach people who live beyond Preston and therefore increase sales. Enhanced communication tools such as telehealth/telecare have seen the development of new processes of delivering services in t he health care industry. Such tools may be applied by the company to increase efficiency in service delivery. The harmonization of the healthcare system across Europe is a major strength for the pharmaceutical industry. There is increasing pressure on the healthcare UK healthcare system (Alan 2011, p1). This means that generally there is a growing demand for healthcare services including pharmacy. Threats Consumer’s expectations are being changed by patient awareness and this is putting a considerable amount of pressure on consumer service (Alan 2011, p1). This may effectively lower the profits of the business The global economic crisis has made customers reluctant to use their money on healthcare. This means that the business may not make as much profit as it otherwise would if the crisis never occurred. There are several pharmacies in Preston, many of them bigger and better established than Kadri Pharmacy Limited. Generally, customers may prefer bigger