Business Strategy Essay Example | Topics and Well Written Essays - 250 words

Business Strategy - Essay Example t size, market growth rate, market share as well as market segmentation, clearly, all these are the strength that are enjoyed more by Merck company as compared to the competitor. The company needs to reexamine the top-down aspect in relation to bottom up perspectives as it operation strategy. The decisions that are made by the organization from the top are very important for the company (Hynes, Michael, 23). In order to be able to set general direction for the company, and ultimately influence the overall strategy of the company, then there is a need to interpret clearly the functional areas of the company, including operations, finances as well as marketing. Another very critical area that needs to be explored by the Merck Company is to balance the market requirement and the operations resources. The strategy that has been adopted by Merck needs to examine and reflect on what the company is actually doing in relation to what the market requires. From the analysis, the company is much focused on cost than any other