Baiersdorf Case Study Example | Topics and Well Written Essays - 4250 words

Baiersdorf - Case Study Example As the paper highlights, the financial crisis has brought an adverse impact on Baiersdorf and in the first quarter of 2009, the company has switched to â‚ ¬1,029 million deposits into security to diversify its risks due to financial crisis. Just after the financial crisis, the year 2009 was very difficult for the company. Although the revenue was still relatively high at â‚ ¬5,748 million in 2008, the company has reported â‚ ¬5,633 million revenue in 2009, which is far less than the previous year. Thus, from the year 2008, a major restructuring procedure has begun in its various segments and is still going on. The prime objective of this report is to examine whether the restructuring strategy is really helpful for the company to move out the impacts of recession or not. The findings has suggested that proper implementation of the strategies like, product life cycle, international business strategy, product innovation and human resource management can make the local companies to create customer base in both local and host market. In addition to that, it also helps them to create brand awareness in the global market. Conducting this research has been one of the moat preferable and learning experiences in my life. It was exceptionally enhancing my knowledge and basic skill of analysis. Now, I am quite capable to handle the real life challenges that I can face while handling the real life problems. However, all these would have not been possible without special guidance and help of form many persons. First, I would like thank my supervisor for guidance and constant assistance throughout the research. After that a special thanks goes to my academic guides who shared their view and knowledge to encourage me. Finally, I would like to my team members who share their valuable insights with me and gave the strengths require to conduct the research. Based in Germany Baiersdorf is one the largest names in the global industry of personal care and cosmetics.